SAY HELLO TO THE TRAVEL AISLE.
I decided it was time to put my money (and reputation) where my mouth is.
There are a lot of people on the internet saying an awful lot of things about digital marketing, and more often than not they have no evidence behind them to support what they are saying.
I didn’t want to be another one of those people, so I thought we would start a project that illustrated everything we’re doing with clients, in real time, and hopefully give a clearer and more transparent view of what should happen in what continues to be a fairly murky industry.
This will be a live case study of us taking a brand new site, populating it with content, promoting it, and hopefully getting great results. And we’ll share everything we do along the way.
And so, we present to you, The Travel Aisle:
WHAT IS IT?
We’re not selling a product or service with The Travel Aisle, so it naturally needed to follow the format of an advice site. However, we think we can still show our audience some key aspects of what’s involved in building, optimising and marketing your website online with this approach whether it is a booking site, ecommerce or just a brochure site too.
The plan is to post regular updates here on the SEO Travel blog as the site develops, showing you how and why we are doing things so you can take those learnings and implement them yourself.
We’ll also be reserving some of the extra special tips for subscribers to our newsletter. This isn’t to try and appear overly mystical, it’s just to make it slightly harder to see some of our favourite nuggets of information so that only those most committed to putting it into action can benefit. Fear not, I don’t do any ‘selling’ on the newsletter, it’s always just pure value, so don’t worry about being bombarded with promotional nonsense.
If you’re interested in receiving those extra special additional insights sign up below:
The goal of this process is to take one more step into the direction of transparency (in an industry that really needs it), and hopefully help a few people along the way who are struggling to find the right information online in marketing their travel website.
I can give you my personal guarantee that if you follow the tips we share along the way here (the plan is for this to be ongoing so it will last years not months) then your website will make progress.
On the other hand there is no guarantee this site will be a success. It’s a nerve-wracking situation for me, but I’m confident in what we do and the success we see for clients. Fingers crossed I don’t end up with egg on my face…
But, in the event the site does bomb, I know there will be great learnings along the way, and that’s the most important thing in our industry. If we can bust a myth or two along the way, and learn a couple of new things then it will be worth it.
Here’s to an exciting and nerve-jangling few months ahead, I hope you enjoy the ride…
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