Copywriting
Inspiring words can make the difference between making a sale and losing a customer. We create copy that draws users in, tells them what they need to know, then makes you irresistible.
Inspiring words. Entertaining stories. Optimised text.
Our copy is skilfully crafted by industry experts.
Your customers will notice the difference.
See the Proof
Our Travel Writing Pleases Users and Search Engines in Equal Measure
We help more visitors find you
Our process starts well before we put pen to paper. We thoroughly research how people are searching for content in your world. Then we craft content which answers all their questions and goes beyond what’s offered by the competition. By a mile.
Your website converts better
Guess what? If you’re the source of useful, trustworthy information then people trust you more and are more likely to buy your product. Our copy inspires trust so you sell more stuff.
Our Travel Writing Pleases Users and Search Engines in Equal Measure
We help more visitors find you
Our process starts well before we put pen to paper. We thoroughly research how people are searching for content in your world. Then we craft content which answers all their questions and goes beyond what’s offered by the competition. By a mile.
Your website converts better
Guess what? If you’re the source of useful, trustworthy information then people trust you more and are more likely to buy your product. Our copy inspires trust so you sell more stuff.
“Tom and his team combine creativity in their approach with solid technical knowledge of ‘how it works’. They have achieved excellent results for Epic Morocco over the past couple of years, helping us month by month to grow our business.”
Charlie Shepherd
We Get Clients Featured Here
Worried About How Many Times to Include a Keyword in Your Text? You’re Doing it Wrong…
01
Obsessive Keyword Research
The success of any copy is based on thorough keyword research. We’ve mastered the process so we get predictable results time after time.
02
Page Structure
It’s not all about the words. Where you put them matters too. We’re not just creatives, we’re scientists too and we love using data to build the perfect page.
03
Competitor Analysis
We’re a creative bunch, but we’re modest too and we can recognise when others are doing a good job. So we use that information and then create something even better.
04
Creative Spark
This is where the magic happens. Within the perfect structure we’ve identified we sprinkle the magic dust and scribble the words your customers will love.
05
Keyword Analysis
Once we’ve written the perfect piece for your readers we then let science take its course. Using clever tools we find and insert phrases that take your content to the next level so search engines love it too.
06
Rinse and Repeat
A writer’s work is never done. Throughout a campaign we are constantly analysing a client’s content to see how we can tweak it to continuously perform better, whether that means ranking higher or converting better.
“I’d highly recommend Tom and the SEO Travel team for anyone who likes open and honest insight into where they need to improve their digital marketing, and a team that can then implement it and get great results.”
David Bolognesi
Copywriting FAQs
WHAT KIND OF CONTENT DO YOU WRITE? ↓
We write copy wherever it is needed. That might be blog posts, destination guides or accommodation listings to name a few options. Different formats need different approaches to give the audience what they want, and we make that happen with a consistent tone throughout. The result is users that love your site, trust your brand and want to buy your product.
DO WE NEED TO SUPPLY YOU WITH TOPICS TO WRITE ABOUT? ↓
You can give us a brief for a specific topic or set of content that you need creating and we can work to those requirements. However, we can also do research for you to identify what content you’re missing on your website that will help you close the gap to competitors and drive more business.
SHOULDN’T WE JUST USE A FREELANCER? ↓
There are certainly lots of great freelancers out there and they will probably be cheaper than we are. However, generally a freelancer won’t provide the strategic insight that we do which is what ensures that all the content you’re producing is part of a coherent plan to grow your business. It’s also unlikely that a freelancer will do the research required to create the perfectly optimised structure that leads to pages ranking in search engines and consistently drive customers to your website long into the future.
You Deserve the Best
Look No Further
