The existing Italy4Real site was built on WordPress but had not been built well and had lots of room for improvement on design.

The client wanted to put more focus on conversion and driving visitors to get in touch so they could show off their knowledge and the quality of their tailor-made trips.

Improving site architecture and structuring the content in a much better way were key requirements so users could find all the content for relevant areas from their content ‘hubs’.

We also incorporated some video the client had created, with a view to growing this aspect of the site after launch.