Footloose Travel have always relied on local business from their shop in Ilkley town centre, but had reached a point where they wanted to attract more online interest around their ‘reinventing travel’ concept.

The existing site was extremely small and light on content, so the main challenge was building a site which had the potential to grow over time.

The plan was to launch the site around a tight focus on Tanzania as we built out the content in that area, before we rolled that format out into other destinations.

Following our SEO analysis and recommendations we built page templates for all the key areas in Tanzania, and the client is now in the process of producing content for the other locations they cover, which they can easily add to the site.