Oliver’s
Travels
How we helped Oliver’s Travels get featured on Culture Trip, Lonely Planet & 331 Other Sites
Oliver’s
Oliver’s Travels are a specialist villa website who list handpicked properties around the world. They started out specialising in castles in France back in 2003, and have grown to feature different styles of properties across many countries.
“The best thing about working with SEO Travel is the fact that they are travel sector specialists and consequently understand our niche much better than your average agency. In addition, they have always delivered on their promises and targets.
We think they have done amazing work on both our on & off page SEO efforts and are very grateful for the help over the last few years.
I would always be happy to offer Oliver’s Travels as a reference to any prospective new clients as we only have positive things to say. Indeed, everyone in the team wants to thank you for the contribution to our growth since we started working together.”
Oliver Bell
Page 1 rankings for phrases including ‘villas in portugal’ and ‘luxury villas mallorca’
Number 1 rankings for phrases including ‘corfu luxury villas’ and ‘luxury villas in france’
Featured on Lonely Planet, Metro, Daily Mail, Culture Trip and many other top-tier publications
119 pieces of coverage from our content marketing work
Traffic from search engines up 102% compared to when we started work 2 years earlier
Challenges
When we first spoke to Oliver, there was a clear emphasis on link building and gaining more links for the site that would drive forward performance. They had grown to the point of having in-house SEO expertise, and wanted a trusted partner who could help them implement some of the more laborious jobs, as well as input from a creative perspective.
In the early days our work focused on the off-site activity, though as time went on we also worked more closely with the in-house team on the technical aspects of the website too, helping them identify key areas that would help performance when links weren’t moving the needle.
Services Included
Technical SEO
Content Marketing
Link Building
What We Did
The primary focus of our work throughout our time with Oliver’s Travels was on gaining good quality links for the site.
We did this through a variety of approaches, including guest writing, work with universities, competitor research and our content marketing projects.
We used our expertise in the travel industry and the relationships we have with publications in travel to gain a wide variety of high-quality editorial links that we could target more directly to key commercial pages on the site.
We also worked on more creative campaign work with our content marketing activity, which we used to target top-tier publications like Lonely Planet, national news sites and large viral sites. All of these are incredibly difficult links to acquire and require very specific angles and approaches to be successful.
This combination of predictable link building where we could be a bit more targeted with the links we were gaining, along with creative work to gain coverage on the top-tier sites resulted in strong growth in the site’s link profile and consequently strong growth in the site’s performance.
Later in the campaign we also increased our input on the technical side of the site, helping the in-house team identify and address key issues that were holding back performance and preventing the links that were being gained from having their full impact.
Results
We’ve seen excellent improvement throughout our work with Oliver’s Travels, despite challenges in implementing some of our recommendations and limitations that the team had to work with on the site itself.
Over the course of the campaign we built 213 individual links directly, and gained a further 119 pieces of coverage through our creative content marketing campaigns.
This included our Vegetarian Friendly Countries Index, which was featured in Lonely Planet, Grazia, Business Insider and a wide variety of other top-tier consumer and travel trade publications.
Traffic to the site was up 102% in December 2018 compared to December 2016, just before we started working together.
Summary
Our primary focus for Oliver’s Travels was on gaining more links in effective places. We have done that in abundance with the site being featured on some of the strongest sites on the web, including influential travel publications like Lonely Planet and Culture Trip. Combined with our technical insight and work with the in-house team, this has led to consistent growth and strong improvements in rankings and traffic.
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