Silver Swan
Recruitment
How we helped Silver Swan Recruitment increase traffic by 392% and get found through 302% more phrases.
Silver Swan
Silver Swan Recruitment are a bespoke recruitment specialist agency who specialise in chalet, private household, villa and yacht recruitment. They are a small business who were working with an aged website when they approached us about doing their SEO. We advised on a website redesign as well to enable us to implement many of the SEO fixes, as well as improving usability and conversion aspects that were seriously lacking on their existing website.
“We love the new website that SEO Travel created for us, but the best thing about it has been the performance improvements it has brought. The business has grown exponentially since we launched and we’ve seen improvement ever since.”
Philippa Smith
Page 1 rankings for a variety of key phrases including ‘chalet jobs’, ‘ski jobs europe’ and ‘private household jobs’
Site is now found through 300% more phrases than the same month last year
Featured on Lonely Planet, Startup Donut and Daily Hive
37 pieces of coverage from 3 content marketing projects
Traffic from search engines is up 392% on the previous year and consistently hitting all-time highs
The business has grown from just Philippa to 6 members of staff in just over a year
Challenges
Philippa was looking to develop the Silver Swan business and was naturally looking at SEO as a way of doing this. However, after our initial discussions we suggested a new website would be an important start to the project to enable us to implement what was needed to push performance forward.
The old site looked aged, had a wide variety of SEO issues that had developed from being around for so long and was not working efficiently for the team.
The other key challenge was the site’s SEO performance and taking its existing positioning and building upon it. The site was lacking in a number of areas, with better targeting needed, content improvements to be made and better off-site marketing activity required.
Services Included
Website Build
Technical SEO
Content Marketing
Link Building
Content Writing
What We Did
The website redesign was at the core of the improvements we have made, but it was not the first action we undertook. We began with a thorough analysis of the market and existing site, as well as in-depth keyword research to identify where Silver Swan were in a strong position and what areas they were lacking in.
This allowed us to come up with an effective content plan and information architecture for the new website that would allow us to make cumulative gains once the site was live and we continued the SEO work.
After the site launch we moved our focus to the off-site marketing activity to get Silver Swan featured and linked to on good quality sites. This included some guest blogging activity, bespoke link research to find opportunities and content marketing activity to gain links on top-tier domains.
We combined this activity with the addition of new content on the site which included both informational pages on the blog along with more targeted commercial landing pages to widen the net of phrases Silver Swan could be found through.
This process is ongoing, and we continue to see monthly improvements, with year-on-year improvements widening with each month that passes by.
Results
Since we started the campaign with Silver Swan we have made strides forward by working closely with Philippa and ensuring that her budget goes as far as possible in order to compete with more established, larger competitors.
These improvements have included an increase in year-on-year organic traffic by 392%, and this gap continues to widen the further we get into the campaign.
The site is now found through 302% more phrases than it was the month before we started work, with many of these phrases now ranking on page 1 of Google including some of the most competitive in the industry, such as ‘ski chalet jobs’ and ‘private household jobs’.
We’ve also gained coverage for the site on some powerful and highly relevant domains such as Startup Donut, HR Daily Advisor and Lonely Planet.
This has also led to strong growth for Silver Swan, with the team expanding from 1 to 6 in just over a year, and revenue up significantly on previous years as they move into new markets.
Summary
We’ve loved working on the Silver Swan project and bring able to take the project from scratch and build a site that incorporated everything that was needed for scalable growth. The gains we’ve made have all been based on a well-researched website design and build, and that has allowed us to make huge strides forward with the amazing coverage we’ve gained subsequently.
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