Undiscovered
Mountains
How we helped Undiscovered Mountains to gain coverage on national newspapers and increase search traffic by 101%
Undiscovered
Undiscovered Mountains create fully customisable activity holidays to the Southern French Alps and other mountain destinations. They work with locals off the tourist track to create trips that are both different and suitable for all ages and abilities with a strong focus on customer service.
“The whole team at SEO travel are fantastic; always ready to help, professional, friendly and knowledgeable. They don’t just talk the talk, they deliver the goods and we have seen our website traffic and number of enquires increase significantly since we started working with them.”
Susie Turnbull
Coverage in a wide variety of national newspapers and many other top-tier publications such as the Guardian, Telegraph, Daily Mail and Lonely Planet.
The site has reached page 1 of Google for “multi activity holidays”, “mountaineering holidays” and other extremely targeted phrases.
The site is found through 434% more phrases compared to the month we started the campaign.
Organic traffic is up 101% on the same month in 2017.
37 pieces of PR coverage from 13 months work.
Challenges
When Susie first contacted us she had a domain that was Alps-specific and needed a strategy to develop the business so it could increase its visibility in both the Alps and other destinations.
This involved a move to a new domain, with a new website and a lot of complex functionality which resulted in a wide variety of technical issues that needed resolving once she came on board.
The site also lacked sufficient links to compete with other players in the industry, so establishing an approach to close the gap was also crucial to the campaign’s success.
Services Included
Technical SEO
Link Building
Press Release
What We Did
When Undiscovered first came on board they were in the process of changing domain and launching a new site, so the first challenge was ensuring that was handled correctly.
As well as this, the complexity of the site’s functionality created numerous issues which harmed the site’s SEO performance so our initial audit following launch highlighted many issues that needed addressing.
This took time and a lot of work alongside the site’s developer to overcome the issues which took time and was undoubtedly frustrating for Susie as she struggled to see the benefit in the short term.
Alongside this we were running our PR activity which was aimed at gaining links and coverage on top-tier publications that would increase the visibility of the brand and also drive forward SEO performance.
We were also working on other approaches to gain links, which included writing guest posts on good quality travel blogs and partnerships with universities.
Results
Given the technical challenges of the domain change and website move it took time to reap the rewards of the fantastic coverage we gained through the campaign.
However, Susie was great to work with throughout and persevered through the challenges and frustrations which resulted in the fantastic performance improvements we are now seeing.
The PR work has brought coverage in a huge variety of top-tier publications including national news, top-tier travel sites and trade outlets.
Our Igloo Challenge campaign was featured in Lonely Planet and the Telegraph amongst many other places, whilst our reactive press office work resulted in coverage in the Times and the Daily Mail. Our press release work brought links from Travel Weekly and iNews and many more.
All this work has resulted in organic traffic more than doubling the same time last year, and we are breaking on to page 1 for a wide variety of phrases with many more on page 2, illustrating the potential that is still to come.
Summary
Our work with Susie is a great example of perseverance and the challenges that can face an SEO campaign which doesn’t always result in immediate results. However, if you keep doing the right things and fixing the relevant issues you will come out the other side with great results and more sustainable traffic to your site that drives more business.
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