Hammerton Barbados
How we helped Hammerton Barbados increases organic traffic by 214%, rank in position 1 for key phrases, and secure 30+ pieces of coverage including The Times, Express, and Woman & Home.
Hammerton Barbados specialise in the rental of luxury villa and apartment properties on the popular Caribbean island. They currently offer a selection of over 250 exceptional villas and apartments to rent along the famous west coast and aim to provide the highest possible level of service to guests.
“We have been thoroughly impressed with the results of their work and look forward to continuing our relationship into the future. I would highly recommend SEO Travel to any business in the travel industry looking for a dedicated and professional SEO company. “
George Hammerton, Director
214% YoY increase in organic traffic
27 high quality backlinks
30% increase in prominent keyword positioning
30+ pieces of coverage in just over 8 months including The Times, Metro, Express, and Woman and Home
Ranking position 1 for a host of phrases, from “Barbados luxury villas” to “beach villas in Barbados”, along with page 1 rankings for specific location phrases such as “Barbados Mullins Bay” and “Schooner Barbados”
Challenges
The Hammerton Barbados team recognised the need to improve their organic visibility in order to expand their reach and grow their business, but they did not feel they had the expertise to grow this area of the business internally. They had previously approached outreach specialists who had not provided a high quality of work and were therefore looking for SEO Travel experts to help them grow their backlink profile through high-quality PR and relevant targeted outreach.
Additionally, there were some significant site architecture and technical SEO issues that needed to be addressed in order to ensure the site had a solid foundation for organic growth.
Services Included
Technical SEO
PR
Link Building
What We Did
For the SEO strategy, we started with a review of the technical SEO health of the site, as well as recommendations on how to improve the site architecture and build out new pages to target relevant phrases that did not have target pages.
We then started to optimise key pages on the site to ensure the content and on-page elements were all providing the necessary information, while also looking to improve the outreach to these pages.
We reviewed the blog, making recommendations on posts that were providing little value and posts that could be improved to increase readership. The next step is to look at creating new supporting content that is highly relevant to the core business offering.
For PR, we adopted a strategy with a blend of press releases and reactive PR. A key tactic for securing high-quality placements has been focusing and adapting to the news agenda, including using a topical case study to ‘news jack’ the workation trend. This strategy earned us placements in publications including Metro and The Mirror.
We also used their expertise in Barbados to our advantage and used our Reactive PR service to secure coverage in the likes of Woman & Home by recommending the island as a ‘winter destination’.
All this is made possible by the improvements done throughout our search engine optimisation strategy.
Results
– A 14% increase in the number of phrases ranking on page 1
– Organic traffic at the start of the campaign was 37% down YOY and is currently 214% up YOY.
– 27 Links
– 30+ pieces of coverage in 6 months including Metro, Express, and Woman and Home
– Ranking position 1 for a host of phrases, from “Barbados luxury villas” to “beach villas in Barbados”, along with page 1 rankings for specific location phrases such as “Barbados Mullins Bay” and “Schooner Barbados”
– 30% increase in prominent keyword positioning, in just 6 months (page 1 rankings).
More from the Client:
“We’ve had the pleasure of working with SEO Travel over the past year and have found working with the team there to be a wonderful experience. As a small business specializing in luxury villa rentals in Barbados, it was important for us to find a partner who understood our niche and could help us reach our target audience.
SEO Travel has continued to meet and exceeded our expectations in that regard. We have been thoroughly impressed with the results of their work and look forward to continuing our relationship in to the future. I would highly recommend SEO Travel to any business in the travel industry looking for a dedicated and professional SEO company.”
Summary
We combined a lot of technical, on-site SEO work with links and content strategy to drastically improve their search engine rankings. This, coupled with some clever PR work using a case study to “news jack” earned us top coverage in highly sought-after publications. As you can see from the above, the results speak for themselves and we continue to work with Hammerton Barbados to progress their site further.
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