Taxi2Airport
How we helped Taxi2Airport increase revenue by more than 200% and get 3,949% more traffic
Taxi2Airport is a website which allows people to book taxis from airports around the world. The business is reliant on its digital presence to deliver customers in what is an extremely crowded and competitive marketplace.
“Ever since we’ve been working with SEO Travel things have run smoothly. They are always willing to work closely with us when we have an issue and I’m a big fan of their content marketing services. They always manage to create a good looking asset and have a great way of looking at things from a different angle which consistently gains amazing links for us on really strong sites.”
Stefan Balkenende
We’ve gained coverage in USE Today, Culture Trip, Matador Network and many other top-tier publications
After 2 years work, organic traffic is up 3,949%
The site ranks in position 1 for ‘airport taxi’ and ‘cheap airport taxi’
The site is found through 383% more phrases compared to the same period in 2017
The number of linking domains to the site has gone from 81 to 1420
Revenue through the site has increased 200% in 2018 compared to the same period in 2017
Challenges
As their business is almost entirely reliant on their digital presence, Taxi2Airport tasked us with helping them improve their visibility online, primarily their SEO performance.
When they joined us they had a variety of international sites with significant content and duplication issues. They also didn’t have many established links to the site, particularly from top-tier domains gained through editorial coverage.
This meant they didn’t rank in the top 100 for nearly any of the most searched-for phrases in the industry, nor were they attracting much traffic from longtail phrases.
Services Included
Technical SEO
Content Marketing
Link Building
Content Writing
What We Did
After our initial audit of the website and the wider landscape, it was clear the first challenge was working with the Taxi2Airport team to set up their international targeting in the right way. With lots of domains targeting lots of different locations, but without the right technical implementation, they didn’t have nearly as much visibility as they should have had.
We helped them incorporate all these sites into the main taxi2airport.com domain, with all the correct elements from a technical perspective to tell search engines which sections were relevant for particular locations.
Once all the technical elements were in place as needed, we moved on to content creation and writing content for the blog on the site. This helps support rankings for key locations (many of which are now on page 1) as well as bringing in more traffic to the site through informational phrases higher in the buying funnel.
To address the issue with a shortage of links, we combined our regular link building activity with some content marketing work to help gain links on top-tier publications along with good quality travel blogs, other travel publications and university websites.
We continue to work on these aspects, gaining more coverage and continually honing the on-site targeting to keep developing the site’s visibility.
Results
Since we started work on the site its visibility has grown almost from day one, and after 2 years reached a point where organic traffic is 3,949% higher than in the first month of work.
Monthly traffic was already in 4 figures at the start of the campaign, so this has developed a significant footprint.
This traffic improvement has come from improved headline rankings, but also much more longtail traffic, with the site now found through 383% more phrases than at the start of the campaign.
Links on top-tier websites such as Design Taxi, APlus and Mental Floss, along with strong travel publications like Matador Network and Travel Weekly have led to page 1 rankings for a wide array of destination related phrases.
The site now ranks top of the pile for ‘airport taxi’ one of the most searched-for phrases in the industry.
All this for a site that 2 years ago had virtually no top 100 rankings for any of their target phrases.
Summary
A combination of strong technical SEO and fantastic link building has led to the amazing growth we’ve seen for Taxi2Airport. They’ve been a very responsive client and proactive in implementing the recommendations we’ve made for them. With a sprinkling of content on top of that we’ve enjoyed a superb campaign so far and continue to see significant improvements with each month that passes.
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